Why Join This Course?
You will master the fundamental techniques of brand promotion on Instagram, TikTok and Facebook, building social media strategy and content, creating advertising campaigns and working with clients.
Creative opportunity. Learn how to create engaging content and creative advertising.
Remote work opportunity. One of the main advantages of working as a marketing specialist is the freedom to perform your duties from anywhere in the world.
Opportunity to handle multiple projects simultaneously. This expands horizons, increases income and provides new interesting tasks every day.
Who is this course for?
Today, almost every business that wants to grow and reach a larger audience is moving from offline to online. This makes the market competitive and promising for the development of many different types of services/brands. For this transformation to be maximally effective, the market needs specialists – digital marketers, and to become one, they need accessible and practical digital marketing training.
Students
The course provides an opportunity to start your professional development while you're still studying and immediately begin applying your knowledge in practice!
Professionals from Non-IT Fields
If you're not satisfied with your current career and income, becoming a marketing specialist will be the perfect opportunity for development in a profitable and growing industry.
People Interested in Marketing
For anyone who wants to develop their business and transition to the online environment, reaching their potential audience.
Course Program
Introduction to Digital Marketing
- •Digital marketing fundamentals
- •Understanding digital channels and platforms
SEO Optimization
- •SEO basic principles
- •Keyword research
- •Content and site structure optimization
- •Connection between SEO and social networks
Facebook Marketing
- •Creating and managing Facebook pages
- •Business profile optimization
- •Organic growth strategies
Working with Ads Manager
- •Interface and basic functionality
- •Creating and setting up ads
- •Target audience selection
Working with Facebook Pixel
- •Essence and benefits
- •Installation and setup
- •Using Pixel for remarketing and conversion tracking
Creating Facebook Ads
- •Ad design and content
- •Ad formats and their advantages
- •Testing and optimization of ad campaigns
Instagram Marketing
- •Creating and managing Instagram profiles
- •Bio and profile optimization
- •Audience growth strategies
Content Creation
- •Creating engaging content
- •Using hashtags
- •Creative posts and storytelling
Working with Influencers
- •Choosing appropriate influencers
- •Planning and executing joint campaigns
- •Measuring influencer marketing effectiveness
AI in Digital Marketing
- •AI and machine learning basics
- •Using AI for content creation
- •Personalizing marketing campaigns with AI
- •AI tools for analysis and result prediction
Pricing Plans
Choose the perfect plan for your marketing journey
Starter
- Basic social media management
- Content creation basics
- 2 social platforms
- Email support
- Basic reporting
- Community management
- Content calendar
- Monthly strategy call
Essential
- Advanced social media management
- Content creation & strategy
- 3 social platforms
- Priority email support
- Basic analytics
- Weekly reports
- Content calendar
- Bi-weekly strategy calls
Professional
- Complete social media management
- Advanced content strategy
- All social platforms
- 24/7 support
- Advanced analytics
- Campaign planning
- Content calendar
- Weekly strategy calls
Business
- Enterprise social media management
- Custom content strategy
- All platforms + priority features
- Dedicated support manager
- Custom analytics dashboard
- Advanced campaign planning
- Team collaboration tools
- Daily strategy sessions
Enterprise
- Full-service social media management
- Custom content creation
- All platforms + beta features
- 24/7 premium support
- Custom reporting
- Strategic consulting
- Multiple team access
- API access
Ultimate
- Complete digital marketing suite
- Unlimited content creation
- All platforms + exclusive features
- VIP support
- Real-time analytics
- AI-powered insights
- Custom integrations
- Dedicated success manager
Learning Outcomes
After completing the Facebook & Instagram marketing course, you will be able to:
Create engaging content for various social channels
Develop effective visuals
Work with Meta Business Suite
Work with Ads Manager
Reach your potential customers and achieve conversion
Analyze and optimize your advertising campaigns
Communicate effectively with clients
Use social networks for sales
Know how to delegate effectively
Know how to develop a successful business channel
Why Choose Us?
IT STEP Computer Academy started its activity in 1999 when the IT industry was just beginning to develop and gain popularity. Since then, we have been preparing programmers, web designers, and other IT specialists.
Today, we continue to evolve and provide students with the skills that employers and modern business need - without dry theory. Employers need competence in solving work problems and proper setup for implementing business processes.
24
Countries
110
Branches
68000
Students
2900
Teachers
267000
Graduates
